See exactly what each booked job costs you in lead spend — and whether your close rate beats break-even. Built for Southern California contractors.
Revenue per job you close (materials + labor)
% of calls you convert into paying jobs
Fill in your trade, average job value, and close rate to see your numbers.
SoCal Pros
Exclusive calls, ≥90s talk time
Pay per connected call
Angi / HomeAdvisor
Shared leads sent to 3–5 contractors
Pay per lead, win or lose
Thumbtack
Shared leads, you compete on price
Pay per contact, often unqualified
Our calls are never shared. You only pay when the homeowner stays on the line for at least 90 seconds — no drive-bys, no accidentals.
Start receiving exclusive live calls from SoCal homeowners in your zip. No membership, no contracts — only pay per connected call that lasts at least 90 seconds.
Cost Per Booked Job
Call rate ÷ close rate. If you pay $65/call and close 25% of calls, each job costs you $260 in lead spend — before labor and materials.
ROI Multiple
Job revenue ÷ cost per booked job. A 5× ROI means every $1 in lead spend returns $5. Most contractors target 3× or better.
Break-Even Close Rate
The minimum close rate you need to recoup your lead spend. If your real close rate is above this number, you're profitable on leads.
Per-Call Rate
What SoCal Pros charges per call that lasts ≥90 seconds. Rates vary by trade: higher-value trades (water damage) cost more per call, but the ROI is typically stronger.