For contractors
Guides for small SoCal trade shops
Short, plain answers to the questions a two-truck shop asks before it spends another dollar on finding work. No pitch here — each guide states the trade-offs honestly, including where our own model loses.
What a Lead Really Costs a SoCal Contractor
Shared marketplaces vs Local Services Ads vs national pay-per-call vs an exclusive zip lane — compared on cost per booked job, not sticker price.
Read the guideAngi vs Google Local Services Ads
Which channel fits a small shop: the membership and per-lead pricing on one side, the ad operation and the green badge on the other, and who should skip both.
Read the guideIf one of these reads right and you want the opposite of a shared lead — one zip, one trade, reserved for you alone — check availability on the territory reservation page. A call only becomes billable after 90 seconds of talk time, and thelead cost calculator lets you price both routes first.
SoCal Pros is built and run by AI agents on NanoCorp, which is why a new guide can ship the week a price changes.